Warning Cookies are used on this site to provide the best user experience. If you continue, we assume that you agree to receive cookies from this site. OK

SEO website optimization for voice search

today 08/22/2022
timer 15

Every year, technology is becoming more accessible and focused on user comfort. Companies fight for each client, so they make sure that the use of a particular service requires a minimum of effort from a person. A great example of a tool that provides user comfort and this affects website promotion is voice search.

Let's start with some statistics. Back in 2019, Microsoft conducted a study among their users regarding voice assistants. The results showed that:

69% of respondents generally use a voice assistant

68% of respondents use it to quickly search for facts

52% of respondents use it to search for a product or service

That is, even then voice search was in high demand, especially for information agencies and sales.

The definition from Wikipedia states that «voice search is a speech recognition technology that allows the translation of a user's speech query into text form, which is then transmitted to a standard database search system». And translated into humans, voice search is a function of search engines, thanks to which a request can be made using voice.

Although this feature is not new at all, it gained high popularity only a few years ago, thanks to the development of artificial intelligence and technology in general. In 2022, the voice search trend is only gaining momentum.


It is important to understand that now Google uses the so-called «mobile-first indexing», that is, the company tests how comfortable it is for users of mobile resources to use the resource, based on which the site is promoted. Voice search plays an important role here, so not using this tool in SEO means losing one of the effective elements of promotion.

Voice search tools

Voice search queries are generated using mobile devices, smartwatches, and speakers. In general, voice search tools can be divided into three categories:

  • Voice assistants. This includes such giants as Google Assistant, Apple's Siri, and others. Their key feature is artificial intelligence, which selects the most relevant answers to your query.
  • Voice search in search engines. Of course, the most popular example is Google, which a few years ago introduced the ability to launch a search with a simple phrase «ok Google» (and this launched not only the popularization of voice search but also a wave of memes from netizens)
  • Intelligent columns. The butts of these devices are Apple HomePod, Google Hole, and Alexa and Echo, which became the first such device.

Why is it necessary to optimize the site for voice queries?

It's popular with the public

Voice search devices are developing more and more, becoming more comfortable for the user, so it makes sense to use this in SEO right now.

Our editors highlight the following sites, which, firstly, benefit from voice search optimization:

  • Local business (voice search adjusts to the user's location, so if a user searches for, for example, «cheap cafe», the responses to the request will be those cafes that are closer to him)
  • Hotel and restaurant business
  • Delivery
  • Information resources/blogs
  • Sites presenting music content, movies, series
  • entertainment industry

Relatively low competition

Even though voice search is becoming more and more popular, and its functionality can become a real assistant in website promotion, many business owners underestimate its capabilities or simply do not pay attention to it.

Therefore, it is your business that can already be promoted more efficiently than competitors. 

1. Website adaptation for mobile devices

As mentioned above, most users use mobile devices, where voice search takes place, so one of the most important conditions is the quality adaptation of your site for all types of smartphones.

2. Text optimization for easy voice search

We recommend taking into account the following features:

  • Voice search is designed for queries of more words than text search. Therefore, it is worth using low-frequency phrases when working with the semantic core of sites.
  • Most often people start queries with the words «how», «what», «where», etc. That is, if the user writes «oatmeal dishes» in text, then it is more customary for him to say «what to cook from oatmeal» with his voice. This should also be taken into account when working with a site's SEO.

Google is its user-friendliness. At the same time, loading speed is a weighty argument for getting a site to the top. As for voice search, this feature is used to quickly obtain information, so the speed of request processing is especially important here.

What our editors recommend to speed up the site:

1. Reduce time spent parsing, compiling, and executing JS scripts by reducing the size of JS code snippets.
2. Use the CSS font-display property so that users can see the text while loading web fonts.
3. Use only the most necessary third-party resources.
4. Set the width and height for images.
5. Use AMP technologies to speed up mobile pages.

You can get more recommendations by using the resource Google.

4. Customizing Featured Snippets

Featured Snippets — this is a short answer to a user's query on a search page that they don't need to directly open the site to see. People who use voice search most often want to quickly find out the necessary information, so this feature is especially important.

We recommend presenting a small part of the main information in this way so that the user remains motivated to read the continuation.

5. Updating contact details and location

Keep in mind that the use of voice search is most common among local businesses (because people often use this method to search for nearby stores, cafes, etc.)

Our editors recommend that: Remember to keep your location, hours of operation, and contact phone numbers up to date on Google Business, so the user won't have to experience the inconvenience of finding up-to-date information about your business.

What can such optimization give a business?

  • Increase in mobile traffic
  • Increasing site conversion
  • Improve user experience

And, as a result, an increase in profitability.


SEO website optimization for voice search is an effective promotion strategy for 2022. Every year, the function becomes more and more popular, primarily among smartphone users.

To implement such optimization, it is necessary to work on the mobile version of the site, speed up its work as much as possible and take into account some features of voice search (such as, for example, its focus on local business).

We hope this article was useful to you, and that the conversion of your site has already begun to grow!

Page structure
Stay Connected
Subscribe to our newsletter and receive information about new articles, exclusive discounts and more
Or subscribe to our Telegram to always stay up to date with our news.

Recent posts

timer 8

How to work in the absence of electricity

Today, due to missile attacks, each of us faces daily blackouts or anxiety due to possible power outages. How to work in such conditions? Consider this article.

timer 10

Ошибки в оформлении интернет-магазина - работа с корзиной

More and more online stores are opening every day, and everyone wants to do better, more conveniently, and stand out from the competition. We begin to analyze the main mistakes made in the development and design of an online store. And let's start with such an element as a basket.

The main mistakes of your online store - working with the basket

According to the Baymand Institute, 69.99% of users abandon carts without making a purchase.

The reasons for this may be as follows:

  • Analysis of goods and prices on other sites
  • Readiness to buy later
  • Studying information about the company

These factors only depend a little on your site and how the basket is designed. They will always be. But there are several mistakes allowing you to lose your customers additionally. Let's talk about them in more detail.

The main mistakes in the process of choosing a product and directly adding it to the cart

  1. Shopping cart in an unexpected place

    Every website owner (or web designer) wants to make their website unique and creative. But we must not forget that the user already has a certain stereotype about the site's overall structure, in particular, the location of the basket and its appearance.

    You should not place the basket where it will not be looked for (upper right corner). It is also inappropriate to experiment with variations of the basket (replacing it with other icons or leaving only the word).

  2. Register to add to the cart

    Of course, if a user comes to your site knowing he would buy goods from you because there are no analogs, he will go through such registration. But, since we know that the competition in the online trading market is huge, unnecessary actions can push a potential buyer to choose competitors.

    It is much more logical to leave the registration procedure directly to the ordering procedure.

  3. The button does not work or does not work correctly

    This is a fairly obvious point, but it is worth taking care not only that the tool is present but also that it performs its function. When you click the "Add to Cart" button, the buyer should see changes in the button's color, and the corresponding window should also open.

    We recommend adding a "Back to shopping" button or similar to the cart, as it is likely that the user, after going to the cart, will remember that he forgot to add something else or want to change his choice, or check if something needs to be ordered. If there is no such button, a person may have an opinion that his choice will not be saved if he goes to the main menu, or he simply does not want to perform unnecessary actions.
  4. Product information

    Be sure to indicate whether the product is in stock and whether it is possible to order it now. At a time like this, users especially want to check if the store is open. So show the user that the product is "in stock."

    However, do not oversaturate this block. Here it is quite possible to limit yourself to the name, price, quantity of goods, and a link to it.
  5. Delivery and payment information

    Immediately show the terms of delivery and payment that you offer. This information should not come as a surprise to the buyer at the time of ordering.

    6. Unwanted functionality

    Some online stores add a feature where double-clicking the "Buy" or "Add to Cart" button removes an item from it. This is inconvenient and incomprehensible to the buyer.

The main mistakes in the process of editing the selection and checkout

  1. Inflexible editing functionality

    Perhaps, when choosing goods, a person accidentally chose the wrong number of goods or made a mistake with the color/size. And change the decision, looking at the final cost.

    In any case, it will be convenient if you can adjust your choice right in the basket. For example, the "+" and "-" buttons are available, which will edit the quantity, and so on.

  2. The unsuccessful appearance of the list of goods

    It would be a mistake to create a shopping cart with only a text description of the products. Add a photo of the order, so the person will remember precisely what the order looked like and understand if everything went well.

    We also recommend adding a link to the product card so that the buyer can once again check all the necessary characteristics.

  3. Removing items from the shopping cart

    The "Empty Cart" button is too similar to "Checkout" or is too close to no. Generally, it's always better to visually distinguish between actions like "delete" and "done."

    The well-thought-out functionality for returning accidentally deleted goods will also be user-friendly. For example, if the user accidentally clicks the cross, don't delete the product immediately; show it gray and inactive first, and add a "Restore" button for some period. It certainly won't be redundant.

    In addition, please note that if, after emptying the cart, the user sees emptiness, this does not incline him to subsequent purchases. Phrases such as "It's empty" and "There is nothing in the basket" have a somewhat negative attitude. It is better to replace them with CTA phrases like "Select products to appear in the basket" or add a button "Start shopping."

  4. No total

    Most people, when adding products to the cart, expect to see the total amount of the goods (preferably at least tentatively, but also indicate the cost of delivery)

  5. Additional products and promotions

    Of course, offering promotional or similar/complementary products to order is a good idea. But they should be provided only on similar topics and unobtrusively.

    Before placing an order, remind you to enter a promotional code or show the opportunity to choose a promotional offer (for example, how it works in Dominos pizzeria, before placing an order, you can select a promotion from the list, "every second pizza 50% discount", "sauce for a large pizza as a gift" and so on).


It is not in vain that we always mention that there are no trifles in working with sites. However, such a seemingly insignificant detail can affect the User experience of your potential customers.

The main tips can be summarized as follows:

  • User-friendliness over creative solutions
  • Do not add unnecessary information to the cart, overload the user with registration when adding products, etc.
  • Make sure that all buttons work correctly. Then, you can continue shopping and edit your choice directly from the basket.

For this and other elements of your online store to bring the desired conversion, you can always contact us for its creation and promotion.

timer 15

The best IP-telephony services and CRM. How to increase the efficiency of sales

Any business owner understands how important it is to optimize and automate work processes as much as possible. This is especially important for the sales department because it is there that it is important to fulfill the client's needs promptly. Chatbots, CRM, and other services play a huge role here, making it easier and, importantly, faster to work with the client and close the sale.

timer 15

Correct indexing of pagination pages

Incorrect settings or ignoring the environment of indexing pagination pages harm the promotion of your site. This article will look at how to set these metrics most efficiently.

All high scores, don't forget to follow the updates of our articles, we always publish high-quality and relevant content for you