Web3 gaming platform Portal has partnered with Hollywood talent agency WME to expand its reach in the gaming industry. WME will represent Portal across various entertainment sectors, leveraging its connections with Hollywood celebrities. Portal aims to bring different games onto one unified platform and become a permissionless distribution platform. The collaboration with WME aims to integrate gaming with blockchain technology and bring innovative products to creators in the gaming industry. Portal's Chief Business Officer, Dan Keane, believes the partnership will enhance distribution of Portal games through streamers and content creators. The collaboration also opens up opportunities for artist collaborations, toy ranges, and media deals. Portal has previously entered partnerships with LayerZero, Solana blockchain, M80, and Magic Eden.
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