The NHL has launched its digital collectible platform called NHL Breakaway in collaboration with the NHLPA, NHLAA, and Sweet. The platform allows hockey enthusiasts to collect, trade, and participate in challenges to earn rewards. CEO of Sweet, Tom Mizzone, describes it as a groundbreaking partnership that offers gamified and social digital collectibles for unforgettable experiences in the sport. The platform includes features such as a trade lounge, public profile customization, and gamification incentives. Currently, a limited edition series 1 starter pack is available for purchase, featuring highlights of notable players. The launch of NHL Breakaway follows a beta release and feedback from early adopters. Sweet has previously worked with high-profile clients for NFT collections. More collectible opportunities on the platform will be announced in the future.
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