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Apple unveils its fastest iMac and MacBook Pro models yet

today 10/31/2023
Apple's new MacBook Pro lineup and iMac computers have been upgraded with faster processors. The company introduced its next-generation M3, M3 Pro, and M3 Pro processors for the MacBook Pro laptops and added M3 chips to the iMac line. The 14-inch MacBook starts at $1599, while the 16-inch laptop starts at $2499. The new M3-powered iMac starts at $1299 and will be available for shipping next week. These chips are built with 3 nanometer technology, which allows for advanced graphics and AI capabilities. Apple claims that the new MacBook Pro lineup is 11 times faster than computers with Intel chips, offers 22 hours of battery life, and has a 25% brighter display. The products come at a time when Apple is gaining ground in the PC and laptop market. However, Mac sales have been down this year due to weaker demand and a challenging economic climate. Additionally, Apple recently unveiled its iPhone 15 devices with various improvements.
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