McDonald's is testing a new concept called CosMc's, which is a cafe-style establishment similar to Starbucks. The concept is named after a little-known McDonald's character and aims to offer unique and indulgent drinks, such as churro frappes and s'mores cold brew. McDonald's is testing this concept to see if it is popular and if it can compete in the specialty coffee market. The company plans to open one location in Bolingbrook, Illinois this week, followed by nine more locations in Texas next year. Additionally, McDonald's is revamping its McCafe brand and plans to make it a core offering in its regular restaurants, as well as improving the consistency of its coffee across locations.
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