Paris Hilton's entertainment company, 11:11 Media, has withdrawn an advertising campaign from Elon Musk's X platform due to concerns about antisemitism and pro-Nazi content on the site. The decision to pull the campaign was made immediately, according to Bruce Gersh, the president and COO of 11:11 Media. This move is a setback for X and its CEO, Linda Yaccarino, who recently announced a major partnership with Hilton. The deal aimed to create new initiatives in video, live commerce, and other areas, and included a revenue-sharing agreement. It is unclear whether the suspension of the ad campaign also means the end of Hilton's partnership with X. Several other brands have also paused their ad spending on X due to similar concerns about pro-Nazi content and Musk's embrace of an antisemitic conspiracy theory on the platform. IBM, Disney, and Paramount are among the brands that have halted their ad spending.
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