Walmart has confirmed that it is no longer advertising on X, the social media platform owned by Elon Musk. The decision was not due to a specific change in advertising policies, but rather a gradual decrease in spending to align with performance. Walmart stated that they are constantly optimizing their marketing efforts and these decisions could change in the future. The decision to pull ads from X is not directly related to Musk's recent controversial actions, and Walmart continues to engage with the X community in other ways. Musk apologized for his recent social media post but criticized advertisers leaving his platform. The advertising exodus from X included major media companies like Disney and Warner Bros. Discovery. Walmart's decision to stop advertising on X was part of a series of actions taken by the retailer, and they will continue to run ads on other social media platforms. Experts believe that Musk's volatile leadership has impacted the company and that his comments could further harm X's ad business. Musk's recent visit to Israel was not seen as an apology tour, and he stated that he will not change his behavior to please others.
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