Nike and RTFKT's NFT collections have generated $1.4 billion in trading volume, with earnings of $170 million. Despite their relatively recent partnership and the challenging crypto market conditions, the collections have thrived. RTFKT has recorded significant earnings, including $27,537 in 30 days, $45.92 million in total loyalty earnings, and $50.07 million in total lifetime earnings. CloneX-Takashi Murakami and RTFKT-MNLTH are among the top-earning collections, with earnings of $81.31 million and $16.39 million, respectively. Nike acquired RTFKT in December 2021 to create NFTs and sneakers for the metaverse. Nike has also filed patents and launched its Web3 platform, .SWOOSH, which has generated over $1 million in sales. The company is exploring further opportunities in the NFT space, including a potential collaboration with the game Fortnite.
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