Reebok and Futureverse have partnered to develop blockchain-based gaming and metaverse experiences, focusing on creating digital versions of Reebok wearables linked to non-fungible tokens (NFTs). The collaboration, called "Reebok Impact," will launch in 2024 and aims to transform how consumers perceive digital fashion. The companies plan to expand their partnership and launch new experiences in the future. Reebok is promoting its "life is not a spectator sport" campaign, aligning with Futureverse's "play-to-learn" strategy. This collaboration goes beyond NFTs and is part of Reebok's efforts to embrace transformative technology.
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