Speed is a product feature. A fast website increases conversion, retention, and SEO, while reducing the load on support and infrastructure. We eliminate the systemic causes of slow loading and lock in the result within processes so that performance doesn’t degrade after each release.
We work based on data: real sessions, distribution by devices and networks, user scenarios, and the impact of each step on business metrics. From this comes a list of priorities, quick fixes, and structural improvements.
Technically, the focus is on the critical rendering path, TTFB, and resource weight: we optimize server rendering, fonts, images, JS/CSS, loading order, and parallelism. We configure caching and CDN to make “heavy” pages fly worldwide.
- Audit of CWV, Lighthouse, and CrUX for key templates
- Elimination of render-blocking and setup of critical CSS
- Modern image formats, responsive design, and lazy-loading
- Reduction of JavaScript load, code-splitting, and bundling
- Caching at app/object/edge levels and CDN strategy
- RUM monitoring, synthetic checks, alerts, and regression protection
The result is stable “green” Core Web Vitals and PageSpeed, fast and predictable pages on real traffic, and a clear roadmap for future improvements aligned with your product development plan.