Roblox CEO David Baszucki expressed his desire to incorporate cross-platform NFTs into the popular gaming platform. He mentioned that it was a dream to have objects and NFTs move between platforms, using the example of a celebrity like Elton John launching limited-edition capes for charity on Roblox. The inclusion of Robux, Roblox's in-game currency, was also mentioned as part of this vision. The company's recent earnings report showed a significant increase in revenue, with $839.5 million generated in bookings during the third quarter of 2023. Roblox is a highly played game, particularly among younger audiences, and its user count continues to grow. While Roblox has introduced limited virtual wearables that exhibit characteristics similar to NFTs, they do not utilize blockchain technology. Baszucki emphasized the importance of creators having control in the process of incorporating NFTs into the platform. Nike, which has recently invested in NFTs, served as an example of a company that has launched its own Web3 platform and has seen success with NFT sales.
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