The text discusses the trend of adults purchasing toys and products from their childhood as a form of nostalgia. It mentions the relaunch of Zoo Pals, paper plates featuring animal faces, after being discontinued in 2014. The article also highlights the increase in toy sales for adults, referred to as "kidults," and the reasons behind this trend. It attributes the surge in purchases to the pandemic, which led adults to seek comfort and entertainment from familiar childhood items. The text also mentions other examples of toys targeted at adults, such as Lego sets and American Girl dolls. Social media, particularly TikTok, is identified as having an impact on the popularity of nostalgic products.
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