Samsung Electronics Co. showcased its next-generation flagship Galaxy S24 smartphones at its annual Samsung Galaxy Unpacked event. The company is focusing on artificial intelligence (AI) to enhance messaging, photos, and games on the devices. The move towards AI is aimed at differentiating Samsung in a crowded market and reigniting innovation. The Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24 smartphones come with AI capabilities embedded in the device itself, reducing lag time and providing better user experiences. The unveiling of the new smartphones comes after Apple surpassed Samsung in smartphone shipments last quarter. Samsung's existing features are also getting an AI boost, including live translate products, Samsung Notes, and the camera system. While AI on smartphones is not new, Samsung's scale could help make consumers more aware of its possibilities. Apple is also rumored to be introducing new AI features with the release of iOS 18. However, analysts believe that Samsung's new AI features will not be the primary selling point.
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