Tesla, the world's most valuable automaker, has revised its sales targets due to increasing competition in the electric vehicle (EV) market. The company has been reducing prices for over a year to boost sales and reported a 38% increase in deliveries in 2023. However, Tesla had previously aimed for a 50% annual growth rate, which it now believes may not be achievable in 2024. In the fourth quarter, Tesla lost its position as the global EV sales leader to Chinese automaker BYD. The company's 50% growth target was a significant factor in its high stock value. Tesla's latest earnings report was disappointing, with adjusted earnings of 71 cents per share, slightly below analysts' forecasts and down 40% from the previous year. This is a developing story.
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