In the age of TikTok, using generic corporate language can be a disadvantage. Many companies have not updated their communication style when it comes to delivering important news to employees. The use of corporate jargon, which is dull and filled with technical terms, is a habit from the past that is hard to break. In today's era of social media oversharing, this type of communication is increasingly seen as a liability. Recent incidents, such as an employee being fired on a web meeting and a CEO's scripted apology, have highlighted the negative impact of using impersonal and detached language. The rigid adherence to corporate rules and lack of empathy in these situations has led to public backlash on social media. Crisis PR experts argue that corporate America often removes the human element from its communications, relying too heavily on legal language and cliches. This approach may work in boardrooms, but it does not resonate with the public or online audiences. Recent incidents have shown the power of social media in amplifying the voices of mistreated employees. CEOs and companies need to be aware that anything they say can become a viral moment. It is important to communicate in a human and straightforward manner, avoiding jargon and euphemisms as much as possible.
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