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бизнес Маркетинг

How to work in the absence of electricity

today 12/07/2022
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Today, due to missile attacks, each of us faces daily blackouts or anxiety due to possible power outages. How to work in such conditions? Consider this article.

How to work in the absence of electricity

Beyond basic needs, we want to keep our jobs. Small businesses, freelancers, and remote workers especially experience difficulties in their work since buying a generator is an expensive pleasure and inaccessible to the average Ukrainian.

But in such difficult conditions, we also try to find options for continuing activities.

Organization of work during power outages

What are the main points we recommend considering for the organization of the workflow:

  • Check where sites nearby have a generator and the ability to connect to the Internet. In advance, visit the so-called "Points of Invisibility," the addresses of which can be found here.
  • It may also be worth considering looking for a coworking space. For example, if you are in Kyiv, UA War Infographics, in their telegram channel, posted an up-to-date and regularly updated list of Kyiv coworking spaces where there is a generator and Starlink satellite Internet.

  • Try switching carriers to connect to mobile Internet. At the moment, Ukrainians can freely switch operators without changing the tariff.

To do this, you need the following:

If you have Android: go to Settings → Mobile network (or Connection) → Network operators

for iOS: Settings → Cellular data → Network selection.


After that, you need to disable automatic network selection and select the required one from the list that appears.

If the connection fails, reboot the phone or try again with a different operator.

  • Negotiate with colleagues. If you work in a team, communicate and, if possible, replace each other. Especially if you are in different parts of the city or different cities
  • Plan for what you need to download or do promptly when the light comes on
  • Allocate as much time as you can. For example, shopping or cleaning can be left for the off period. Rearrange your daily routine depending on the situation
  • Purchase devises to charge your devices and also maintain their serviceability. We'll talk about this separately.

What is best to have in a power outage

Of course, we all know that the optimal solution is a generator. But we understand that not every freelancer or business can afford such an expensive thing. Therefore, we recommend, if possible, acquiring at least minimal power sources.

  1. Powerbank

    If you still do not have such a "jar," we recommend you search for it. After all, in this way, you can extend the operation of your devices.

    What you should pay attention to:

    • A power bank for smartphones is not suitable for charging laptops, since even a not very powerful laptop needs much more voltage than a phone. This is reported by the service for the sale of equipment Moyo.
    • In our reality, it is better to save up and acquire a powerful power bank. Also, do not forget to check compatibility with your device and the presence of a working "cord" for charging.
  2. Solar chargers


    You should choose such a device wisely, having studied specialized sources and reviews of manufacturers.

    An aggregator with a wide selection of similar devices, Rozetka says that for personal use (to charge your phone/laptop), Lithium-Ion (Li-Ion) chargers are fine because they don't require too much maintenance.

  3. Diode strips, flashlights, battery-operated lamps

Don't forget about lighting, too. This is especially true in the winter when it gets dark early, and even the lights outside the window do not light up.

Technique in blackout conditions

A pretty obvious tip would be to charge your phone and laptop as soon as you have the light on. At the same time, we often charge everything "to the maximum." UNIAN and other information sources recommend not charging the smartphone to 100%. Thus, we reduce the battery life. The same goes for the laptop.

Also, when blackouts occur, remember to unplug appliances from the outlet. For example, how often have you forgotten your charger plugged in or failed to open your laptop from the mains, risking its serviceability? And they will come in handy for you!

Experts in the field advise unplugging the appliances and turning them on at least 2 minutes after the appearance of electricity (the same applies to other household appliances, for example, a refrigerator and microwave. During breaks from work, everyone wants to have a bite).

The psychological aspect of working in a blackout

Many Ukrainians experience stress and apathy because the things we are used to are often unavailable, and it is much more difficult to work during this period. Thus, many processes are postponed or put "on pause."

Psychologists recommend:

  • Don't worry if you have to cancel your plans. We are all in the same conditions, and communication and cooperation with colleagues and clients are more important than ever. Give advance notice that a call or other workflow will need to be rescheduled.
  • Spend time with family and friends. During such a period, it is dangerous to be alone for a long time, as this negatively affects our psyche. Stay more in society. If you are self-employed, a good option is to visit coworking spaces or similar places with friends or like-minded people.
  • Remember rest. Quality sleep, sports, walks in the fresh air - something that does not interfere with each of us. You can also choose any hobby that does not require electricity, for example, drawing.

Conclusion

We understand how difficult it is to work during this period. But remember that light will defeat darkness. So follow the recommendations and keep working.

We are also working, so you can contact us for a website!

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11/11/2022
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Ошибки в оформлении интернет-магазина - работа с корзиной

More and more online stores are opening every day, and everyone wants to do better, more conveniently, and stand out from the competition. We begin to analyze the main mistakes made in the development and design of an online store. And let's start with such an element as a basket.

The main mistakes of your online store - working with the basket

According to the Baymand Institute, 69.99% of users abandon carts without making a purchase.


The reasons for this may be as follows:

  • Analysis of goods and prices on other sites
  • Readiness to buy later
  • Studying information about the company

These factors only depend a little on your site and how the basket is designed. They will always be. But there are several mistakes allowing you to lose your customers additionally. Let's talk about them in more detail.

The main mistakes in the process of choosing a product and directly adding it to the cart

  1. Shopping cart in an unexpected place

    Every website owner (or web designer) wants to make their website unique and creative. But we must not forget that the user already has a certain stereotype about the site's overall structure, in particular, the location of the basket and its appearance.

    You should not place the basket where it will not be looked for (upper right corner). It is also inappropriate to experiment with variations of the basket (replacing it with other icons or leaving only the word).

  2. Register to add to the cart

    Of course, if a user comes to your site knowing he would buy goods from you because there are no analogs, he will go through such registration. But, since we know that the competition in the online trading market is huge, unnecessary actions can push a potential buyer to choose competitors.

    It is much more logical to leave the registration procedure directly to the ordering procedure.

  3. The button does not work or does not work correctly

    This is a fairly obvious point, but it is worth taking care not only that the tool is present but also that it performs its function. When you click the "Add to Cart" button, the buyer should see changes in the button's color, and the corresponding window should also open.

    We recommend adding a "Back to shopping" button or similar to the cart, as it is likely that the user, after going to the cart, will remember that he forgot to add something else or want to change his choice, or check if something needs to be ordered. If there is no such button, a person may have an opinion that his choice will not be saved if he goes to the main menu, or he simply does not want to perform unnecessary actions.
  4. Product information

    Be sure to indicate whether the product is in stock and whether it is possible to order it now. At a time like this, users especially want to check if the store is open. So show the user that the product is "in stock."

    However, do not oversaturate this block. Here it is quite possible to limit yourself to the name, price, quantity of goods, and a link to it.
  5. Delivery and payment information

    Immediately show the terms of delivery and payment that you offer. This information should not come as a surprise to the buyer at the time of ordering.

    6. Unwanted functionality

    Some online stores add a feature where double-clicking the "Buy" or "Add to Cart" button removes an item from it. This is inconvenient and incomprehensible to the buyer.

The main mistakes in the process of editing the selection and checkout

  1. Inflexible editing functionality

    Perhaps, when choosing goods, a person accidentally chose the wrong number of goods or made a mistake with the color/size. And change the decision, looking at the final cost.

    In any case, it will be convenient if you can adjust your choice right in the basket. For example, the "+" and "-" buttons are available, which will edit the quantity, and so on.

  2. The unsuccessful appearance of the list of goods

    It would be a mistake to create a shopping cart with only a text description of the products. Add a photo of the order, so the person will remember precisely what the order looked like and understand if everything went well.

    We also recommend adding a link to the product card so that the buyer can once again check all the necessary characteristics.

  3. Removing items from the shopping cart

    The "Empty Cart" button is too similar to "Checkout" or is too close to no. Generally, it's always better to visually distinguish between actions like "delete" and "done."

    The well-thought-out functionality for returning accidentally deleted goods will also be user-friendly. For example, if the user accidentally clicks the cross, don't delete the product immediately; show it gray and inactive first, and add a "Restore" button for some period. It certainly won't be redundant.

    In addition, please note that if, after emptying the cart, the user sees emptiness, this does not incline him to subsequent purchases. Phrases such as "It's empty" and "There is nothing in the basket" have a somewhat negative attitude. It is better to replace them with CTA phrases like "Select products to appear in the basket" or add a button "Start shopping."

  4. No total

    Most people, when adding products to the cart, expect to see the total amount of the goods (preferably at least tentatively, but also indicate the cost of delivery)

  5. Additional products and promotions

    Of course, offering promotional or similar/complementary products to order is a good idea. But they should be provided only on similar topics and unobtrusively.

    Before placing an order, remind you to enter a promotional code or show the opportunity to choose a promotional offer (for example, how it works in Dominos pizzeria, before placing an order, you can select a promotion from the list, "every second pizza 50% discount", "sauce for a large pizza as a gift" and so on).

Conclusions

It is not in vain that we always mention that there are no trifles in working with sites. However, such a seemingly insignificant detail can affect the User experience of your potential customers.

The main tips can be summarized as follows:

  • User-friendliness over creative solutions
  • Do not add unnecessary information to the cart, overload the user with registration when adding products, etc.
  • Make sure that all buttons work correctly. Then, you can continue shopping and edit your choice directly from the basket.

For this and other elements of your online store to bring the desired conversion, you can always contact us for its creation and promotion.